Italian Design Brands launches the “IDB FOR ARTS” project, with the aim of promoting the link between design and art.

As a testament to the strong bond that binds the excellence of our brands to art, a path was launched to embrace the different souls of our companies to iconic works of art.

Since July a prestigious work by Arnaldo Pomodoro, “Rotante Massimo, III,” dated 1968, a sphere with a diameter of 80 cm, is on display in the new Meridiani flagship store in Via Manzoni, Milan.

The dialogue between art and design has always been alive in the collective imagination, and the harmonious synergy between creativity, design and craftsmanship reinforced by this project will revitalize the appreciation of art within our Group’s excellences, allowing for cultural experiences of the highest level within our showrooms and flagship stores.

IDB FOR ARTS testifies both to our commitment to aggregating and shaping the future of Italian design and the desire to leave an indelible mark in the landscape of a valued sector of Made in Italy.
Thank you to Giovanna Mancini and Il Sole 24 Ore for the article.