20 June 2023
Products and projects
Saba presents Vela with an emotional campaign
Saba Italia presents its new emotional campaign starring the Vela sofa signed by designers Zanellato/Bortotto and previewed during the last edition of Milan Design week.
The video recounts with an evocative touch, the dynamism, lightness and elegance that one breathes at the Compagnia della Vela, the prestigious nautical school founded in the early 1900s, based on the island of San Giorgio in Venice.
Fixed to the boating mast, they unfurl pushed by the breeze and swell majestically, in sophisticated lines that welcome the breath of the winds: the sails. They have always been one of the symbols of compromise between man and nature and how a dialogue exists between these two worlds.
After the “Vittoriale degli Italiani” in Gardone Riviera, Carlo Mollino’s Teatro Regio in Turin, the new exceptional location continues a narrative aimed at creating a link between territory and product, a dialogue never taken for granted between architecture, function and poetry.
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